Career in content writing in 2022

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A career in Content Writing

Are you looking for a job opportunity? If yes, you should know about content writing jobs in India. “Content is a king” this line in the truest sense a content writer can feel. 

The world is moving to the internet, whether it is business education institutes, retailers, shopping websites, or you name it.

One thing is the same among all, and that is content.

Everyone needs content to survive in the digital world. It has surged the need for good content. Quality content has become essential to grow steadily and establish a strong online presence.

That’s where a content writer comes into the game. 


Who is a content writer?

Content Writer

The content writer is the one who creates content for different purposes. In different words, the person who creates content digitally for online users is called a content writer. The content creation can take place in many forms like:

  • Blogs
  • Website content
  • Marketing copy
  • Descriptive copies
  • Articles
  • Scripts
  • Copywriting and so on.

a career in content writing in India

Content jobs

The content writing profession is hiking all over the world. Since the online community is growing every day, the demand for content writers is also rising.

In 2019, a study by SEMrush revealed that content writing is the most searched job in India. India clearly showed a great share of 73.87 percent for content writer jobs with a monthly/daily search volume of 26309.

The above stats may help you understand the growth of content writers in India.

Content writer jobs are not among those jobs that end with the organization or company level.

Mastering this skill makes you limitless. You can become a freelance content writer who can write freely for different organizations without working on a particular firm.

Freelancing jobs are also rising at a very high pace, and making it your career is definitely a win-win deal. 

What skills are required for a career in
content writing?

Skills for Content writer

  • Excellent Writing Skills

It is the most significant skill that a content writer should have. He must have mastery in English language like pronunciation, sentence formation, and spelling.

If you are not good at these skills, it backfires. It ruins your image as a content writer. In the future, it becomes tough for you to attract clients as nobody likes to hire an amateur writer.

  • Know Your Readers

A Content writer should know for whom he is writing. I am not talking about the company but the audience to whom you want to read your content.

For example, if you are writing a story for children, you should use such words, lines, facts, and synonyms that make them like your story. If you use complicated words, no child will read your story.

All your hard work will pay you nothing in return. So, before you begin writing, decide your audience.

  • Write Unique Content

If you want to win the race of content writing, you should write an original piece of content. Why would people read your content when they can read the same content from different websites? The answer is simple, uniqueness.

People will come to you because you will provide them value that others failed to do.

That uniqueness will become your USP. 

  • Expertise in Research

Writing content is not everything. Your content should be well-researched and well optimized. You need to understand one thing that everyone is sharing knowledge, but the question is who is sharing the truth.

In the era of misinformation, you should try to share the most accurate knowledge, and it is possible only when you share knowledge after in-depth research.

  • Creativity

Creativity is the jewel of the writers. The more creative you are, the better your sentences appear in an article. Success in your content writing depends on how creative you are.

When you work as a content writer, you are bound to work according to the customer. Sometimes a customer may throw some keywords at you, and you have to frame beautiful content out of it.

Try to adapt creativity to your lifestyle. Start thinking in English, thinking in a language different from your mother tongue help you to become creative.

  • Time Management Skills

Content writer jobs are never easy. Handling many clients at the same time makes it tougher. If you think you can manage everything without managing your time, you can’t be more wrong. You should know how to manage time.

If you are a freelance content creator, you need to work on your profile along with clients. It isn’t going to be easy if you don’t manage your time.

These skills help definitely you to make careers in content writing in India.

Final thoughts

A Career in content writing is not easy, but definitely profitable. India is a very good market for freelancers.

There are many freelance content writing jobs available if you work to acquire the above skills, you can make a lot of money out of it. Writing is not an art but a skill. If you think you don’t have that skill, acquire it, work for it.


I am leaving you with the beautiful words of a great writer who says, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.”

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